When your patients and potential patients choose you as their chiropractor, it’s important to remember that they aren’t choosing your clinic, or even your technique so much as they are choosing you.
You can make it easy or hard for them to learn about you, what you do, how you’re different from their other choices and how you can help them with their problem.
According to PewInternet.org, 61% of Americans start their health research online.
The internet, blogs and “new media” make it easy to publicize your personal brand (who you are) using any medium you choose: writing, video, audio… it’s your choice, but the more venues you use the better.
Social media sites like Twitter and Facebook make it easy for your friends, family, patients and potential patients to share you with their friends and family. Think of it as “word of mouth on steroids.”
Put together, this means you’re getting your message of hope and healing to more people than ever before, easier than ever before, allowing you to help more people than ever before.
By developing your personal brand online, you’re making it easy for your potential patients to choose you.
I’ve learned a lot about the web, blogging, social media over the last few years and I want to help you with your own personal brand.
This page is an attempt to make clarify what comes with the audio/podcasting service that you see listed under the “Services” tab of this website.
It is really a personal branding package that centers around a podcast as the content.
If you’re not sure what exactly a podcast is, I highly recommend that you read Dr. Thomas Lamar’s excellent article, “What’s a Podcast?” at SpinalColumnRadio.com.
You and I will connect over the web and I will act as an interviewer asking you about patients you’ve helped with specific conditions and how you were able to make a difference in your patient’s lives.
The video of this interview is uploaded to Youtube, which is the 2nd most visited site on the web and is the #2 search engine on the web. Many of your patients start their health research at Youtube and you want to be sure that you can be found there.
The audio of the interview is published at a separate blog from your main website. The reason why it’s kept separate is the incoming links to your clinic’s existing website are great for lending authority to your website, making it easier for you to show up in the search engines.
A transcript of the audio is included on the blog.
Facebook makes it easy for your patients and potential patients to share you and your content.
Your patients are begging for you to have a Facebook page so they can easily share you and your phenomenal work and I want to help you satisfy their craving with good quality content that is easy to share with friends and family.
Twitter is an electronic press release device – it is literally an information “firehose” that feeds the search engines like Google and Bing, and I will set up a Twitter account for you that will automatically announce every week when a new podcast is published.
Your podcast needs to be conveniently downloaded, and that’s why it will get submitted to the iTunes directory.
Your listeners won’t ever have to do anything again to get a podcast when you publish a new one, once they subscribe to your weekly podcast.
The final trick is consistency and we accomplish that by trickling your content out week by week.
This is the most powerful method for building your personal brand, and I hope that this article helped to clarify why you need to start doing this right away.
If you have any questions, please don’t hesitate to email me: firstname.lastname@example.org, or you can call me: 417-551-9136.